Want to get your Email Marketing fix?

Hiring for your business is great, but knowing what’s going on is even better. The hard lesson I learned as an email marketing strategist when I hired

Hey Reader, Let me clear something up: Automated sales aren’t a myth. They’re not a unicorn, or the Loch Ness Monster, or Pacey Witter. Which reminds me…It’s time to rewatch the entirety of Dawson’s Creek again… They’re real. And the secret behind every big name you follow? A killer email ecosystem that sells for them all year long. Here’s what funnels actually do for your business: They turn subscribers into buyers while you focus on other parts of your biz (or just relax for once…I…

Is it ok to ask people their political leanings in business? Well, I did it. Was it hard? Yes. But money is political and mine will always align .

What telling my husband I had a crush on him 8 years after I met him has to do with email marketing, or even marketing in general.

Raise your hand if you’ve ever wanted to break up with email marketing You spend hours writing emails, hit send, and…Crickets. No clicks. No sales. Just your dog judging you from the corner for swearing to yourself. You start thinking, “Maybe email isn’t for me.” But here’s the truth: It’s not your fault. It’s just that no one’s ever shown you how to know what’s working—and what’s not—so you can fix it. The “WTFunnel” Checklist Here’s how to figure out where your emails need some TLC (and how…

My anxious son become the greatest showman and that is exactly what I want you to do with your email marketing. Sell your services.

Rejection SUCKS Rejection? Not exactly my strong suit.Which is hilarious considering I spent almost 20 years as an actress. 🙃 I’m super sensitive.Every “No” feels personal, like a spotlight shining on all the ways I could’ve been better.Sound familiar? But here’s the big, obvious realization I had last year:Being afraid is keeping me small.I’ve been so scared of rejection that I’ve stayed comfy on the sidelines, resting on my laurels instead of putting myself out there. So, I’m flipping the…

How do you know if your Lead Magnet is working? Lead Magnet, Email Incentive, Bribe, Freebie…whatever you want to call it, you need one. And it needs to work its magic. But what is a lead magnet? How do you make one? And how do you even know if your lead magnet is ‘working’? Let’s […]

What is a Nurture Funnel? Maybe you haven’t heard, but the word on the street is, funnels are where the magic happens.  Every business coach, email marketing specialist, and digital marketer (and many business owners) can attest to the absolute POWER of having fully functioning funnels in your business. But what are they? And which […]