Last week I had the urge.
Not the “clean out one drawer” urge.
Not the “switch planners” urge.
The burn-it-all-down-and-start-fresh urge.
I don’t know if it’s the end-of-year energy, the fact that 2026 feels like it’s rumbling in the distance, or the simple reality that some stuff in my business has been collecting dust for… years.
But something came over me and I went on an absolute rampage.
First stop: Instagram.
I unfollowed 200 accounts in one sitting.
Not because I was mad.
But because the noise was drowning out my own ideas.
I don’t need 200 people’s advice anymore.
I need my own.
Then I opened up my inbox.
500 old emails — gone.
Advice I never needed, newsletters I never read, random notifications about courses I bought and forgot about… all of it. Delete. Delete. Delete.
THEN I made the mistake of opening Canva.
Oh. My. God.
A graveyard.
A digital mausoleum of past versions of me.
• Old recipe photos I used to give my personal training clients
• Assets from that t-shirt company I ran during COVID because I couldn’t run my fitness business
• SVG files, stock images, half-built logos
• Branding photos from my fitness business
• Past client projects… including clients I hated working with
• Random graphics from offers I never even launched
• Things I’ve been holding onto “just in case” for YEARS
It was like opening a closet and discovering all your exes hiding in there.
So I did what had to be done.
I Marie Kondo’d my business. If it didn’t bring me joy, it was OUT.
And I swear the second I did that, things shifted.
A client cancelled (and it felt… right).
I got 3 discovery calls the same day…
Ideas started pouring in.
I slept better.
I felt lighter.
The energy just CLICKED.
Because here’s the thing:
You cannot invite in something new when your life, your brain, your backend… and your Canva… are full of old versions of you.
I’ve been holding onto so many past identities.
Fitness coach Jenn, COVID side-hustle Jenn, “I’ll just say yes to anything” Jenn…
…and I didn’t even realize how heavy they were.
But 2026 Jenn?
She needs space.
She needs clarity.
She needs a clean energetic slate.
And she’s getting it.
Because next year I’m stepping into a new era of offers with deeper support, smarter strategy, and a schedule that doesn’t have me picking another horror moving to put on at 1am while I bang out one last client piece.
Here’s what’s coming:
WTFunnel?!? – An ongoing group mentorship program to build and fix your funnel (Done-with-You) – $297/month
A funnel strategist in your pocket. Real support. Real strategy. Real fixes. Because nobody has time for another course.
Funnel-in-a-Week – I strategize, write, and build your funnel in 5 days. Yes, really… (Done-for-You) – $2900
A 5-day intensive where I build your launch or evergreen funnel top to bottom so you can start making money faster (plus we can add on some audience building or sales page support, à la carte.
Funnel-in-a-Month – A group (and price-reduced) version of my Funnel-in-a-Week (Done-with-You) – $497
A one-month sprint (with me and some biz buds) to strategize, write, and tech your funnel and FINALLY get it out the door.
All of these require space. Mentally, energetically, physically.
I couldn’t bring them into the world if my backend was still clinging to Jenn 1.0, 2.0, or 3.5.
So if you’ve been feeling that itch too?
The “delete everything, start fresh, burn the old energy to the ground” itch?
Maybe it’s not burnout.
Maybe it’s not avoidance.
Maybe it’s not overwhelm.
Maybe it’s your next era trying to get your attention.
Because when you clear the old out… the new has room to land.
And from what I can feel?
Something big is landing next year.
For me.
And maybe for you too.
Hit reply and tell me:
What’s one thing you’re purging before 2026?
