You spend hours writing emails, hit send, and…
Crickets.
No clicks. No sales. Just your dog judging you from the corner for swearing to yourself.
You start thinking, “Maybe email isn’t for me.” But here’s the truth: It’s not your fault.
It’s just that no one’s ever shown you how to know what’s working—and what’s not—so you can fix it.
The “WTFunnel” Checklist
Here’s how to figure out where your emails need some TLC (and how to fix it):
1️⃣ Are Your Subject Lines Pulling Their Weight?
Open rates below 30% mean your subject lines aren’t doing the job.
Solution: Use curiosity, humor, or FOMO to hook your readers. Think: “What I wish someone told me before [big lesson here]” or “You won’t believe this email stat.”
2️⃣ Are Your Calls-to-Action Crystal Clear?
Click rates under 2-3%? Your readers aren’t taking action because they don’t know what to do.
Solution: Be direct. Use ONE call-to-action. And make it irresistible: “Click here to steal my [amazing freebie].”
3️⃣ Are Your Emails Leading to Sales?
If less than 20% of people who click aren’t buying, your sales page needs a glow-up.
Solution: Tighten up your sales page. Focus on benefits. And make sure it screams, “This is THE thing you’ve been waiting for!”
Want more checkpoints for your funnel?
One of my clients was in the exact same boat.
She was ready to call it quits on email marketing because it just wasn’t “working.”
Instead, I did a deep dive audit into her subject lines, CTAs, and sales page—and guess what? With some tweaks, her evergreen sales doubled.
She didn’t grow her list. She didn’t spend hours writing emails. I just optimized what she already had.
And now? She’s got a system that works for her—without the stress. 💸
Just know, you don’t have to throw out the funnel with the bathwater. Look at your numbers and make small changes (the WTFunnel!?! freebie can help you out with that 😉).
But for now, can you help an email marketing girly out? I would love to know where you are with your email marketing. Are you hoping to grow your list? Do you want to get started with automations and nurture your audience? Are you hoping to grow your revenue with better sales emails?
Vote below to help me build out my upcoming email marketing courses that you will be itching to get your hands on.
Your Email Marketing Fairy Godmother 🪄✨
