Funnel friend, can we have a quick, loving intervention?
I keep watching smart, capable biz owners white-knuckle their way to the next revenue goal like it’s some kind of rite of passage.
Your teeth clenched.
Shoulders up around your ears.
Whispering, “I can figure this out” at your laptop like it’s going to magically start cooperating just cuz.
Sound familiar?
You built this thing yourself.
You’re not new to this.
You’ve already proven you can work hard and learn fast and make money online.
So, when funnels feel hard or stagnant or weirdly heavier than they used to, your brain goes straight to:
“I should be able to do this.”
“Other people can figure it out… why can’t I?”
“I just need to try harder / buy the right course / sit down and focus.”
But here’s the truth, said with lots of love and a tiny bit of side-eye:
You’ve outgrown your DIY phase.
And staying stuck there? That’s why your revenue isn’t growing.
There’s a phase of business where DIY works beautifully. You’re scrappy, motivated, and learning as you go. That phase got you here. It deserves credit.
But you are past that phase now, friend.
Everyone knows DIY. And everyone talks about Done-For-You.
But there’s a whole middle phase that gets skipped.
The Done-With-You phase.
That’s the phase where you’re done Googling everything, but you’re not ready to hand your business over to someone else completely. You want to understand what’s happening. You want a say. You just don’t want to do it alone anymore.
That’s the phase most people white-knuckle straight through… and it’s why this part feels so hard.
This next stage of business asks for something different. Not more effort. Not more willpower. Not another late night crying over automations while convincing yourself this is “character building.”
This stage is hard because you’re trying to make strategic decisions in a vacuum. You’re holding copy, tech, launches, and emotional regulation at the same time. You’re white-knuckling your way forward because you think that’s what capable people do.
It’s not.
Capable people get backup. They get a second brain. They stop pretending that doing everything alone is some kind of moral high ground.
And just so we’re clear, this isn’t about knowing more. You already know a lot. You’ve probably bought the courses. You’ve taken the notes. You’ve nodded along thinking, “Yes, yes, I get this.”
You don’t need more information.
You need support.
You need someone to sanity-check the thing you’re already 90% right about. You need a place to say, “Here’s what I’m thinking, tell me if I’m missing something,” instead of spiralling alone at 11:47 p.m.
If this made something unclench in your body, good.
Stay with me.
